Behind the Scenes and Testimonial Videos for Wedding Planners (and How to Get Them for FREE!) – Wedding Planner Marketing Videos

Ultra-luxury planners know this is a MUST-HAVE for their weddings which is why Behind-the-Scenes and Testimonial Videos Are Essential for Today’s Top Wedding Planners

Why do the world’s top planners love the Clane Gessel Studio – one reason might be that we provide complimentary behind-the-scenes and testimonial videos for them at no cost, ever time we work together. The Clane Gessel Studio brings an extra videographer to each wedding, just to shoot the wedding planner. We even have these videos ready for you the very next week so you can blast them out on your social media and website. This elevates their brand by showing all the unseen work that goes into each event. Going above and beyond for our partners has been who we are from the beginning. In this article we’ll tell you what BTS and testimonial videos are, why they’re so valuable and how to get them for free.

BTS Videos – the ultimate marketing materials for wedding planners

In the competitive world of luxury weddings, the demand for authenticity, creativity, and an impressive track record is higher than ever. For elite wedding planners, it’s not just about managing the day but about showcasing an entire experience. Behind-the-scenes and client testimonial videos offer an exclusive look into the intricate, often unseen work that goes into creating one-of-a-kind weddings. These videos are invaluable, Clane Gessel Studio’s approach is the gold standard because we’ve been shooting weddings for 20 years, we know the ins and outs, and how to make sure everything is captured while still providing an amazing experience for the couple.

Understanding Behind-the-Scenes Videos

Behind-the-scenes (BTS) videos are more than just casual glimpses of event preparations; they are carefully crafted narratives showing the meticulous details that go into each celebration. From footage of a planner coordinating design elements, setting up décor, and orchestrating the flow of the day to clips that show the overall wedding venue transformation, BTS videos capture it all. Wedding planner marketing of any kind must include these videos – there’s no better way to add value to your brand then to show future clients what you’re capable of.

What Goes Into a Behind-the-Scenes Video?

Planning and Preparation: Top planners often start preparing days, if not weeks, in advance. BTS videos offer a behind-the-scenes look at the attention to detail and the exhaustive planning process. Clane Gessel Studio uses time-lapse shots to capture the venue transformation, showing everything from the initial setup to the final touches.
Personal Touch from the Planner: Viewers get to see and hear from the planner directly, explaining their inspiration, design choices, and approach to the event. This personal connection helps potential clients understand the thought and care that goes into every decision.
Real-Time Problem Solving: Luxury weddings often come with unexpected challenges. A well-done BTS video may show the planner and their team solving problems seamlessly, reinforcing that they can handle any situation with poise.

Why Planners Love Behind-the-Scenes Videos

Behind-the-scenes videos are powerful because they allow planners to share the complexities of their work in a way that no Instagram post or website gallery can capture. These videos:

Build Credibility: By showcasing the meticulous planning involved in each event, planners can position themselves as experts capable of delivering exceptional results.
Showcase Creativity and Versatility: Luxury clients want weddings that are unique, and BTS videos reveal the personalized touches and imaginative ideas that make each event distinctive.
Emphasize Team Dynamics: Behind-the-scenes footage highlights the teamwork involved, from lighting technicians to florists and caterers. Planners who lead a cohesive, skilled team are more likely to attract clients who value collaboration and seamless execution.

What Are Testimonial Videos?

Testimonial videos capture the wedding couple on their big day, sharing their experiences working with the planner. Filmed when emotions are high and memories are fresh, these testimonials reflect genuine reactions and reinforce the value of hiring a dedicated, skilled wedding planner.

How Clane Gessel Studio Captures the Perfect Testimonial

Our approach is about authenticity. We film the couple in a candid, relaxed manner, asking open-ended questions to let them speak freely about their experience. This creates a natural, heartfelt video that resonates with future clients. We might ask:

What was the planning experience like for you?
How did your planner exceed your expectations?
Would you recommend them, and if so, why?

By keeping the questions open-ended, the couple’s emotions shine through, resulting in a powerful endorsement that speaks directly to other potential clients.

We use our own testimonial videos – and it’s often the determining factor when a couple is trying to decide between us and another photographer or videographer for their wedding. You can view more than 30 of our testimonial videos here – these are actual couples on their wedding day, that wanted to take time out of their day to talk about their experience working with us, all over the world. Pretty cool, right? And now you can have these videos too.

Why Top Wedding Planners Use These Videos

Leading planners know that testimonials and BTS videos can transform a curious inquiry into a committed client. Here’s how:

Building Trust and Transparency: Video testimonials from real clients provide prospective couples with a trusted recommendation, often more powerful than a review online.
Highlighting High-Stakes Capabilities: Luxury wedding planners work with clients who expect nothing less than perfection. Showing testimonials directly from clients offers proof that the planner can meet the demands of elite clientele.
Elevating Their Brand Image: The world’s best wedding planners are often booked through word-of-mouth referrals. By using testimonials and BTS videos, planners can showcase their strengths to a wider audience, reinforcing their brand’s authority.
Establishing Emotional Connection: When couples share their wedding day joy and satisfaction, potential clients see more than just a service; they witness the emotional connection that the planner helped create.

Wedding Planner Marketing Benefits of Behind-the-Scenes and Testimonial Videos

For luxury wedding planners, having a polished and authentic digital presence is paramount. BTS and testimonial videos provide invaluable marketing benefits:

Standing Out in a Crowded Market: These videos elevate planners by showcasing their unique skills and creative processes in a way that standard portfolios simply can’t.
Social Media Magnetism: Video content is the king of social media. A BTS or testimonial video can drive higher engagement on Instagram, YouTube, and Facebook, helping planners connect with clients who value premium experiences.
Showcasing Client Diversity and Adaptability: BTS and testimonial videos highlight the planner’s adaptability across different cultures, themes, and personalities, showing that they can make any vision come to life.
Appealing to Ultra-Luxury Clients: High-net-worth clients want proof that their planner can handle any job, and these videos are a testament to the planner’s ability to meet elite standards.

How to Get This Essential Wedding Planner Marketing for FREE!

Clane Gessel Studio believes in the power of these videos and offers them complimentary for wedding planners at events we work on together. Here’s how:

Book a Wedding with Clane Gessel Studio: When your clients hire us to capture your client’s wedding, we include both BTS and testimonial videos for free. These videos are 90 seconds in length and are finished within a week of the wedding, so you can post right away. They’re also great on your website for long-term return.
Enjoy Professional Video Production: Our team works discreetly to film these videos without interrupting the flow of the event, ensuring that we capture natural, candid footage.
Receive Content Quickly: We understand the urgency of digital marketing, which is why we provide edited videos within days of the event, ready for sharing.

Start Recommending the Clane Gessel Studio to Your Clients

In addition to what we give each client, we believe in going above and beyond for the vendors and partners that make each client’s day so special. BTS photos are lame – because they don’t truly show all the work that went in. You can’t time-lapse a photo, you can’t hear a photo… hiring a videographer is the only way to truly capture your hard work. Lucky for you – we do the best wedding planner marketing videos for free – all you have to do is start recommending us to your clients. We don’t charge for travel, anywhere in the USA. So whether your wedding is in Miami, Napa, New York or Hawaii, we’ll be sure you get the marketing materials and videos you need to take your business to the next level. The Clane Gessel Studio doesn’t offer commissions or pay commissions to wedding planners or vendors that refer weddings, but these videos are much more valuable, and how we thank the people that work with us.

Clane Gessel Studio at the Mandarin Oriental New York

For luxury wedding planners, a compelling digital presence is key to reaching today’s ultra-discerning clientele. Behind-the-scenes and client testimonial videos offer an irreplaceable level of transparency, creativity, and authenticity, making them essential marketing tools. Clane Gessel Studio offers these videos free of charge with our wedding photography services, so planners can elevate their brand and showcase their work with confidence.

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